From the flashing lights of Las Vegas to illegal pai gow parlors in New York City’s Chinatown, casinos attract people from around the world who are ready to gamble and party. Some come to win big, while others are just hoping to get their money back from the last round. No matter their reason, all casino visitors share one thing in common – they want to have fun!
While the movies tend to paint a picture of casinos as dangerous and shady places, reality is a bit more nuanced. Despite the occasional scandal, most casinos are safe, clean and highly regulated. Casinos are not only protected by well-trained security personnel and cameras, but they also employ a wide array of technologies to protect their patrons. For example, video surveillance systems monitor games and players for unusual activity; chip tracking technology records betting patterns to oversee the accuracy of table game results; and roulette wheels are electronically monitored to discover any statistical deviations.
In addition to implementing cutting-edge security measures, casinos are heavily invested in making their gaming offerings as fair as possible for their guests. To do this, they offer comps to their highest-spending customers. These can be in the form of free meals, hotel rooms or even airline tickets. Generally, these incentives are given to customers who spend significant amounts of time and money at the casino.
According to the American Gaming Association, about 51 million people visited a casino in the U.S. in 2012. Whether they are playing for real money or just trying their luck, these people all share a desire to have a good time. And the best way to do that is by enjoying the many different entertainment options that casinos have to offer.
For example, in addition to having a large variety of casino games, some casinos feature a contemporary art gallery and a three-ring rotating stage for live events. Other popular amenities include restaurants, bars and lounges, spas and nightclubs. Many of these features are designed to appeal to a diverse group of people, including non-gamblers.
Casinos are in a constant state of change and evolution. Changing entertainment preferences, online gaming, virtual and hybrid events, e-sports, and the ever-evolving tech landscape all have an impact on how casino operators attract and retain their audiences. To stay ahead of the curve, it is essential that casinos understand these trends and leverage them in their marketing strategies. To that end, here are some tried-and-true casino marketing tactics to boost discoverability and stand out from the crowd: